Southern Territory Associates has been representing book publishers in the South for over forty years. Founded in 1976, STA employs six sales reps and a full-time office staff, covering the twelve states in the southeast and southwest. Accounts include independent retail bookstores, regional chains, book trade and library distributors and wholesalers, university bookstores, museum shops, children's bookstores and specialty retailers and wholesalers.
In 2002, employees of STA purchased the company from founding partners Ed Springer and James Shepherd, in order to continue providing excellent service for publishers and booksellers in the territory. The current owners of STA are Geoff Rizzo and Angie Smits.
Geoff Rizzo joined Southern Territory Associates in 1993. Geoff's bookselling career began in 1988 when he went to work as an independent book rep with his father's company, Frank Rizzo & Associates, in the Mid-Atlantic region. Geoff covers Florida and the Georgia coast, including Scholastic Book Fairs and Book Warehouse dba Southern Book Service. Geoff also covers Anderson Merchandisers and Walmart.
Angie Smits joined STA in 1998. Based in North Carolina, she covers the Carolinas, Virginia and East Tennessee. She worked with Viking Penguin and Farrar, Straus and Giroux in New York from 1987-1997, in children's books, special sales and subsidiary rights.
Rayner Krause joined STA in 2001. Based near Dallas, he covers Texas and Oklahoma. Rayner was formerly a field sales rep for Ballantine and an independent bookstore owner as well as a bookstore buyer.
Teresa Rolfe Kravtin joined STA in 2002. She is a veteran sales rep of over twenty years. She served twelve years as a Southeastern sales representative for Penguin USA, and was Regional Rep of the Year in 1993. In 1995, she was Sales Representative of the Year with the Southeast Booksellers Association. She served as a board member of SEBA from 1993-1996 as President of the Southern Book Travelers Association. For six years she was an independent representative in Georgia. Teresa covers American Wholesale Book Company/Books-A-Million for the group. Her territory is Georgia, the Florida Panhandle and Chattanooga. In addition, Teresa manages database development for the Southern Territory Associates ordering software. Teresa is the Publishers Weekly Rep of the Year for 2014.
Tom Caldwell joined STA in 2012. Based in New Orleans, he covers Louisiana, Arkansas, Mississippi, Alabama, and Middle and Western Tennessee. Tom comes from a background of retail bookselling in several bookstores and has worked as both a house rep for University of California Press and Princeton University Press and as a commission rep.
Meighan Bell Larbi is responsible for sales to Ingram Book Company. She is also Systems Manager for STA, maintaining and updating the STA database, preparing spreadsheets for key accounts and fielding customer service questions. Prior to joining STA, Meighan was Field Sales Manager for Harry N. Abrams. She has also been a bookstore manager for the Museum of Modern Art in New York City and for Barnes & Noble.
Judy Stevenson has been STA's business manager and treasurer since 1987, based in Lubbock, Texas.